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Updated: Sep 3, 2021



An intrinsic brightness; the brightness of a light source.

In our country, someone develops dementia every 65 seconds. It is the sixth leading cause of death in the United States. One in every three seniors die with Alzheimer’s or another form of dementia. In 2021, dementia will cost the nation 355 billion dollars and by 2050, these costs are expected to rise to more than 1.1 trillion dollars. The average per-person Medicaid spending for seniors with dementia is 19 times higher than the average per-person Medicaid spending for all other seniors. You might be asking, “How do I pay for this kind of care?” The majority of American adults do not have the right answer to this question.

If you’re hearing this for the first time, it may sound like a lot of numbers and statistics. For my family and I, this is real. We’re living proof that this can impact anyone. My name is Courtney Heiden—I’m the founder and principal advisor of Financially Bright Strategies.

My father was diagnosed with early-onset Alzheimer’s Disease at the age of 58. This has impacted my family in many ways, both emotionally and financially. My family’s journey in navigating this heartbreaking disease sparked my desire to launch a financial planning practice, specializing in helping families find quality care for their loved ones without losing everything in the process.

Luminosity is one of my favorite words! It's an intrinsic brightness, the quality of being intellectually brilliant, enlightened and inspired. As a financial advisor, my passion is to empower others to take control of their future through proactive planning and information.

About two thirds of Americans believe Medicare will cover the cost of long-term care or aren’t sure whether it will. It won’t. The good news is, there is hope—a light at the end of the tunnel—for families who are faced with making decisions about long-term care planning and caregiving. It’s important to plan for your future care in the most tax-efficient, cost-effective way possible while protecting your loved ones in the process. I would love to meet with you to shine light on the truth about funding long-term care. Together, we will develop a clear, customized plan for a brighter future. To set up a free consultation to review your personal financial situation, please contact us today.

Source: Alzheimer’s Association, Genworth


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